GROUP 3
Rachita
Swetha
Zacharia
Kern
Swarupa Rani
GROUP 3
Rachita
Swetha
Zacharia
Kern
Swarupa Rani
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING
Air France:
* Five French airlines merged to form Air France in 1993.
* Launched its first successful flight to the United States in July 1946 between Paris and New York city after second world war.
* Served 185 destinations in 83 countries and its total fleet size stood at 383 aircraft.
* Air France and Netherlands-based KLM airlines joined forces and created the SkyTeam global alliance.
* Air France developed an approach to aircraft fleet management which was consists of two strategies-
1. Rationalization ( acquiring modern aircraft with similar technical Characteristics)
2. Flexibility (to adjust aircraft delivery dates or change models within a given aircraft family.)
* Air France-KLM continued to grow at the end of 2006-2007.
* At that time global economy grew by 4.9% while airline traffic increased by 6.6%
* Air France revenue grow by 5.1% with increased passenger activity by 5% and with 73.5 million passengers carried.
Travel Industry and E-Commerce:
* Travel industry was one of the earliest to adopt e-commerce into their sales strategies.
* This helped in easy accessibility to the customer and held huge potential for increasing businesses’ sales by vastly increasing their reach.
* E-Commerce emerged as a very fast growing sales medium.
* With the adoption of e-tickets, airlines were better protected from many of the logistical problems.
* travel industry comprised several different types of online service providers-
1. Direct websites (Owned and hosted by the individual airlines)
2. Aggregator websites (offered service beyond flight purchase including hotel and vacation packages)
3. Metasearchers ( Kind of aggregator websites but did not offer transaction services)
* Between 1996 and 2005 the number of...