Level 3 BTEC National Subsidiary Diploma and Diploma in Business
UNIT 3: Introduction to Marketing
In this unit you will gain an insight into what marketing is, and
how it is used. The organisations you will be looking at are Disney
and Shakeaway, two organisations you may already know a lot
about. You will have the opportunity to understand what these
organisations aim to achieve and how marketing helps them to
achieve it. You will be working independently and in a team,
producing individual written work and a practical presentation.
Handout date:
26th April 2011
Submission date:
22nd July 2011
Level 3 BTEC National Subsidiary Diploma and Diploma in Business
Section One
PASS 1 (P1)
Describe how marketing techniques are used to market products in
two organisations
P1/a
Define marketing
P1/b
Write a paragraph briefly explaining what the
organisation Shakeaway is, and what it does. Explain
whether it is in the private or public sector.
P1/c
Explain what aims and objectives Shakeaway has
P1/d
Explain what marketing techniques Shakeaway uses.
Are they growth, survival or relationship marketing
strategies?
P1/e
Write a paragraph briefly explaining what the Disney
organisation is, and what it does. Explain whether it is
in the private or public sector.
P1/f
Explain what aims and objectives Disney has
P1/g
Explain what marketing techniques Disney uses. Are
they growth, survival or relationship marketing
strategies?
Level 3 BTEC National Subsidiary Diploma and Diploma in Business
MERIT 1 (M1)
Compare marketing techniques used in marketing two organisations
M1/a
Explain what similarities there are in the marketing
techniques used by Shakeaway and Disney
M1/b
Explain what differences there are in the marketing
techniques used by Shakeaway and Disney
DISTINCTION 1 (D1)
Evaluate the effectiveness of the use of techniques in marketing
products in one organisation
D1/a...