UNIT 3: Introduction to Marketing
Task One
PASS 1 (P1)
P1/a Define marketing
P1/b Write a paragraph briefly explaining what the organisation Shakeaway is, and what it does. Explain whether it is in the private or public sector.
P1/c Explain what aims and objectives Shakeaway has
P1/d Explain what marketing techniques Shakeaway uses. Are they growth, survival or relationship marketing strategies?
P1/e Write a paragraph briefly explaining what the Disney organisation is, and what it does. Explain whether it is in the private or public sector.
P1/f Explain what aims and objectives Disney has
P1/g Explain what marketing techniques Disney uses. Are they growth, survival or relationship marketing strategies?
MERIT 1 (M1)
M1/a Explain what similarities there are in the marketing techniques used by Shakeaway and Disney
M1/b Explain what differences there are in the marketing techniques used by Shakeaway and Disney
DISTINCTION 1 (D1)
D1/a Choose either Disney or Shakeaway. Explain how the marketing techniques of your chosen organisation have been a success.
D1/b Explain the problems or drawbacks of the marketing techniques.
D1/c State whether you believe that the marketing techniques are successful overall and explain why.
D1/d Discuss what the success of the marketing techniques depends on.
Task Two
PASS 2 (P2)
P2/a Describe the Sale of Goods Act 1979. Relate this law to Disney and Shakeaway, what does it mean for them? What can’t they do?
P2/b Describe the Consumer Protection from Unfair Trading Regulations 2008. Relate this law to Disney and Shakeaway, what does it mean for them? What can’t they do?
P2/c Describe the Data Protection Act 1998. Relate this law to Disney and Shakeaway, what does it mean for them? What can’t they do?
P2/d Describe the British Code of Advertising. Relate this code to Disney and Shakeaway,...