Cost and Management Accounting Submitted To ' Prof. Ramkesh Gupta Submitted By ' Group 10 ' ACKNOWLEDGEMENT Contents ' About Kingfisher Airlines 4 About Jet Airways 6 Costs 8 Need for Strategic Alliance 10 Costs Incurred by Jet Airways 11 Costs Incurred by Kingfisher Airlines 12 Techniques of Cost Cutting 13 Roadblocks 18 Conclusion 19 References 20 {pcut:paragraph_to_cut} About Kingfisher Kingfisher is one of six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. According to a survey held in September 2008, Kingfisher was the most admired airline brand in the Asia-Pacific region. In July 2008, Kingfisher's share of Indian aviation market stood at 14.3% while its sister carrier Air Deccan's share stood at 13.5%. On January 12th, 2009, Kingfisher Airlines announced its alliance with Hilton HHonors the guest rewards program for the more than 3,000 Hilton Family Hotels worldwide. The new alliance allows members of King Club, frequent flyer programme of Kingfisher Airlines, to earn both King Miles and HHonors points when they stay at Hilton Family of hotels. History Fleet Kingfisher Airlines fleet currently consists of the ATR 72 and Airbus A320 Family for domestic/short haul services and Airbus A330 for International Long Haul Services. Deliveries of the ordered Airbus A330-200 and Airbus A340-500 for international services are expected sometime in the future. The Kingfisher Airlines fleet consists of the following aircraft as of 5th January 2009: Kingfisher Airlines has an average fleet age of 2.2 years as at January 2009. About Jet Airways In July 2008, it was honored as the world's best long-haul airline after Singapore Airlines. In a poll conducted in September 2008, it was voted as the world's seventh best airline overall. Jet Airways has also won an award for the quality of its catering. According to March 2008...