E-Business - Barnes and Noble
Any successful business or corporation has utilized electronic business to their advantage. Retail markets especially need to incorporate Internet business in order for their products and information to be easily accessible to any consumer who may do research or want to purchase online. Barnes and Noble have an online store that is available to their consumers for their perusal and purchase. The ease and accessibility of their products online attracts a bigger market. The following will discuss the advantages, limitations, risks and types of e-business used by Barnes and Noble.
Advantages
There are many advantages for a business to run an E-Business; the most important benefit would be keeping their customers. An E-Business never closes; it takes less manpower for the store if a customer buys an item online. Bookstores are becoming obsolete with all the new technology that is available to consumers. There are more options for consumer, more of a choice, less demand on one particular store. Competition becomes more competitive with an E-Business because there is more to offer, for Barnes and Noble Amazon is their biggest competitor. Amazon has the Kindle, and Barnes and Noble have the Nook. E-readers make purchasing a book effortlessly and instantly. An advantage that Barnes and Noble took was the name of their website, BN.com easy and short enough to remember and if forgotten a consumer types in books.com and hey will be redirected to Barnes and Noble, reducing the competition.
Limitations
The limitation of e-business can be grouped into non-technical and technical categories. Some of the non-technical limitations of doing e-business can become impersonal when correspondence between customers and businesses. When a customer has a complaint make could contact the store manager and escalate the issue her concern in person, but now today customers bring the issues through an email and they may receive a former letter back, which...