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Introduction
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Apple has been trying to create a new product aimed at possible consumer and customers. This Tedipod is a line of iPod shaped like a teddy. This new product will store music depending on the model you buy. The capability will range from 2 GB to 160 GB. The consumer will need to use Apple's iTunes software to transfer music. It’s a stylish new theme which will hit most of the market soon.
The main purpose of market mix is that the business tries to meet the needs, wants, demands, product and services of the consumer to set controllable marketing .They do this so they can develop proper marketing. However they can’t always judge what the consumer requires and desires. Because of this they often have to do market research to observe what the consumer wants and needs. This identifies their target market quickly. Having identified its key audiences a company has to ensure a marketing mix is created appealing specifically to those people. They often use 7Ps to persuade and reach their target market. These 7Ps are product, price, promotion, place (were the products are sold to customer and consumers.)People, Processes and Physical Evidence.
This helps evolve marketing to be able to identifying consumers’ needs and to produce a product to satisfy that market base. This will maximise their profit or increase selling and distribution. They might use different marketing techniques to connect to the right market to gain new and existing customers by influencing their behaviour but they will always fall back on the 7Ps.
A Unique Selling Point (USP) is the main point of the product which defines it difference from the competitors. Such as the lowest cost, the highest quality or the...