CASE STUDY- ACCRA BEACH HOTEL
1. What factors lead to variations in demand at a hotel such as the Accra Beach?
Answer:
A hotel having the location similar to Accra beach hotel will naturally experience variation in demand in different parts of the year. Some points to be noted in terms of the location of the Accra Beach hotel:
Situated at the Coastal region offering scenic beauty of the beach
Short distance from the Airport
Situated in the Capital City
When we consider these aspects of the hotel by default we can say that the clients of this hotel are
i. Vacationers
ii. Businessmen/ Corporate job holders
In terms of the vacationers we may presume they expect a mild weather to make their holiday enjoyable. Especially for a place associated with the beach, holidaymakers expect warm sunny weather. It is a fact that the weather pattern of any place includes some rough times when the number of tourists is expectedly low. As for instance Barbados enjoys a hot tropical climate with two distinct seasons – wet and dry. The wet season begins in May/June and runs though until November/December. As seen from Accra beach hotel monthly occupancy rate chart of the previous year, the occupancy rate was low throughout the months May to October. In fact the months throughout June to November bear the possibilities of hurricane. For the rest of the year Barbados sees an enjoyable weather accompanied by great number of tourists precisely for the months January throughout April.
In terms of the Businessmen it is obvious that the demand emerges for working days of the calendar year as most of the meetings, seminars and deals are penned during official working hours. On the contrary clients on business purposes may not be found during holidays such as Christmas, Eid, Puja etc. Business clients may not follow weather patterns for their visit unlike vacationers.
Again in case of business clients, much also depends upon economic conditions of businesses. Of...