Advertisement Deconstruction
Old Spice is a prominent American brand of male grooming products. Old Spice has gained its popularity from humorous marketing campaigns. As a result from these marketing campaigns, Old Spice has become known in America for its jingle and famous slogan “Smell like a Man, Man.” The use of an emotional and physical appeal to get their audience to become engaged in the commercial is crucial. The appeal a company chooses to use in a commercial could de ermine whether or not that company will be successful. There are many forms of marketing that a company could use to grow economically and socially. The company Old Spice has become well known for its humorous commercials involving very attractive men in different ironic and almost even dreamy scenarios. A commercial I personally saw first- hand this past week distinctly included all of these items.
The thirty second long commercial starts out with a very attractive, fit, muscular, and tall man standing in a bathroom with only a towel around his waist. Immediately it is understood before anything is even said, who the intended audience of this commercial is. Obviously the intended audience is targeted towards females; more specifically females who either have a boyfriend, are engaged, or married. The commercial grabs the attention of the viewer’s one by the physical appearance of the man in a towel, and also this first words “Hello Ladies!” The beginning words immediately catch the attention of the female viewers ensuring they’ll watch the attractive man that’s on the screen for thirty seconds. Although the ad lacks in giving information about the product it still gives the main point that their body wash smells the best and is the best choice for men. The association of not just an ordinary man but an attractive man to advertise their product, not only seduces the viewer but also appeals to the desires and needs of the individual. The needs or desires that are being...