For this lesson, you will analyze an advertisement for the traits discussed in this lesson.
Start by finding an advertisement. You can use whatever you may have handy in a magazine or newspaper, or can use an example that you encounter in your usual TV viewing or radio listening. Alternately, you can search the internet for sources. Youtube.com and Google.com are both good locations for finding advertisements.
Next, study the advertisement with a critical eye (or ear). You will be asked to reply to the following questions as part of the assignment.
• By providing examples from the ad, draw inferences from the visual, written, and or spoken cues that were provided. What is this ad really trying to sell?
• Next, pinpoint potential credibility issues based upon your reading of the advertisement. Look for fine print, spin, or unverified claims. Provide 1-2 examples to support your analysis.
• Finally, you will be asked to point out instances of generalization, exaggeration, or scare tactics if they're present in the ad.
Meet Dave. He's the kind of guy you want to party with for the holidays, but not the guy you want to drive home. This Holiday Season, TxDOT is focusing on the issue of impaired driving by encouraging people to save a life by making a plan to get home safely before the holiday festivities begin. The “Plan While You Can” impaired driving campaign encourages drivers to line up a sober ride before enjoying festivities where drinking may occur.
The holiday season is quickly approaching and this public service announcement has been constantly playing on the radio, television and seen on everything from billboards to online banners in an attempt to prevent revelers from driving while intoxicated during holiday celebrations. The purpose of the public service announcement is to “sell” an idea rather than a product and to inform the public of the importance...