Advertising companies use several types of advertising to reach a wide variety of people with the same product. Car companies make different quality cars for the different classes of people and then market them towards those people. This is so their company can make money off of each and every person. They advertise the higher quality cars to the higher class people, and the lower quality cars towards the lower class people, and this is not only true with cars, but it is the same with almost every product that is marketed by advertising companies. They advertise towards the group, gender, race, or class that is most likely to buy their product and this is what advertising companies have been using for years. They use a stereotype of a certain group, gender, race, or class to market to that group of people.
The first ad, an ad for a Chevy Tahoe, is advertised to the average middle class person. The ad has a guy dressed in khakis, a t-shirt, and a leather jacket. He looks like a normal middle class person, which is what a lot of advertising companies focus solely on. They show him outside of a barber shop walking around and inside the barber shop sitting in the chair. They also try and advertise the car by having someone famous in the picture. The ad says, “Grammy nominated soul storyteller Anthony Hamilton’s new album, Ain’t Nobody Worryin’, is a proven performer, just like the all new 2007 Chevy Tahoe. It’s the best-selling full-sized SUV five years in a row.” This tells people that the Chevy Tahoe is obviously affordable to middle class people if it is the best-selling full-sized SUV for the past five years. The ad also talks about the cars power and fuel efficiency and how it is the best in its class. They are trying to make this SUV appeal to everyone. That is the main focus that advertising companies have. They want this one SUV to appeal to all races, classes, and genders of people
In the ad they show this silver Tahoe parked...