Advertising and Personal Values

Advertising and Personal Values

I just discovered that I don't know anything about today's society.

This of course came as a shock. I had thought that I was an informed

citizen but I now know otherwise. this enlightenment came at great cost in

time, and effort. The time was spent in watching television for an hour.

The effort was to not lose my sanity for unlike any other hour of TV, this

time I was forced to actually watch the commercials. The values that TV

presents seem to be different than what I was taught as a child.

Advertisers seem to present their own version of morality and values.

Their idea of morality might not coincide with ours, but it does sell their


Wait, I just learned that if I buy my wife an anniversary band she

will know that I love her. But of course the band is a few thousand

dollars. Oh wait, easy financing is a valuable. Darn I missed the small

print that was flashed for two seconds on the bottom of the screen. Oh

well it must not have been important. Wont my wife love me even if I can't

afford to buy her this bracelet? I wonder if this is going to leave an

impression on anyone with an anniversary coming up? Could that be the


If I want to enjoy work I had better listen to the lite fm 93.9.,

and for lunch I can run out to Arby's for 99 cent roast beef sandwiches,

but only for a limited time. And if those roast beef sandwiches get me

sick I can go to Osco and get some medicine twenty-four hours a day. All

of these ads just came rapid fire. Is this playing upon my need for

instant gratification? Are the advertisers trying to get me to hurry?

I have to go see a Jeep dealer so I can outrun a bull in heat, but

I better be careful if I get it to dirty the pigs will fall in love with it.

Wow is that a nice Jeep, but what is the price anyway? And is it

practical to own a vehicle that can go anywhere on or off the road? I


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