Advertising Food

Advertising Food

Sinfully Sweet Propaganda
Any amount of time spent watching the television will include a great deal of commercials advertising various products. America is a society that is very captivated by the visual aspect, and we get no greater visual stimulation than the television. This is why the largest corporations in control of branded foods and restaurants focus so much effort on advertising their goods and services. Food marketing in the U.S accounts for the second largest amount of advertising in the American economy. Everywhere we look and go we see marketing telling us what we should eat, how we should look, and how we should care for our families. Not only do they advertise the food, they market to consumers that if they try the product the experience of eating it will be a great one. Advertisements also sell to the American public that if they eat their food or at their restaurant that they care more about their families and about building a family cohesiveness you cannot get without that. Marketing sells the idea of eating as an everyday aspect of society, but also an underlying message that consuming their food accompanies happiness.
Advertisements that we see in society today use certain emotional factors which vary depending on what type of audience they are trying to reach. The marketers use television the most because it is the widespread and accessible media outlet in our society. The largest categories that are advertised are prepared convenience foods and sweets. When these products are advertised to young kids, they often use cartoon characters to showcase how much fun the kids will have eating them. Many advertisements also show attractive people eating their products and reacting to how good it is. Then it is the consensus that if that person likes that product, then we as average consumers will probably like it too. Another common theme we see in commercials on the television is the family restaurant. These advertisements appeal to the fact...

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