Air France E-Commerce

Air France E-Commerce

GROUP 3
Rachita
Swetha
Zacharia
Kern
Swarupa Rani
GROUP 3
Rachita
Swetha
Zacharia
Kern
Swarupa Rani

AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING

Air France:
* Five French airlines merged to form Air France in 1993.
*  Launched its first successful flight to the United States in July 1946 between Paris and New York city after second world war.
*  Served 185 destinations in 83 countries and its total fleet size stood at 383 aircraft.
* Air France and Netherlands-based KLM  airlines joined forces and created the SkyTeam global alliance.
*  Air France developed an approach to aircraft fleet management which was consists of two strategies-
1. Rationalization ( acquiring modern aircraft with similar technical Characteristics)
2. Flexibility (to adjust aircraft delivery dates or change models within a given aircraft family.)
* Air France-KLM continued to grow at the end of 2006-2007.
* At that time global economy grew by 4.9% while airline traffic increased by 6.6%
* Air France revenue grow by 5.1% with increased passenger activity by 5% and  with 73.5 million  passengers carried.

Travel Industry and E-Commerce:
*   Travel industry was one of the earliest to adopt e-commerce into their sales strategies.
*  This helped in easy accessibility to the customer and held huge potential for increasing businesses’ sales by vastly increasing their reach.
*   E-Commerce emerged as a very fast growing sales medium.
*  With the adoption of e-tickets, airlines were better protected from many of the logistical problems.
*   travel industry comprised several different types of online service providers-
1. Direct websites (Owned and hosted by the individual airlines)
2. Aggregator websites (offered service beyond flight purchase including hotel and vacation packages)
3. Metasearchers ( Kind of aggregator websites but did not offer transaction services)
*   Between 1996 and 2005 the number of...

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