This conducted report discusses a strategic study about the global airline industry, particularly Emirates Airlines using Porter 5 forces. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that using the said theory. The last section will be concluded with the current situation along with suggesting major issues that Emirates Airlines should address.
2 Table of Content
4 EXTERNAL ENVIRONMENT
4.1 INDUSTRY ANALYSIS
4.1.1 Airline industry General Profile
4.1.2 Life Cycle
5 Porters 5 Forces
6 CONCLUSION AND RECOMMENDATION
6.1 Emirate’s competitive advantage
6.2 What major issues should Emirates Address?
“Emirates Airlines goals for the immediate future and long term are, to be the best in every venture it undertakes; to meet its customers' expectations profitably, to contribute to the success of Dubai Inc., and to make the city the new global aviation hub for the 21st century.”
Emirates Chairman, Sheikh Ahmed Al
In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the worlds largest purchaser of Airbus’s super-jumbo. (About Emirates)
Emirates Airlines recently becomes one of the fastest growing airlines and the fifth-most-profitable airline in the world. It has been growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004-05. (BBC News)
Emirates Airlines is committed to achieve its mission, namely offering consistently high-quality value-for-money service and to...