Which are the differences between alcoholic beverages marketing and mass marketing in terms of market, offer and demand?
It turns out that despite the many restrictions on the forms of promotion of alcohol, liquors are constantly present in the media. And this at a high level . The names of vodkas appeared in the media, on average, a thousand times a month! Alcohol in the media may arise not only from the official message , but the original mentions . Such instances have a significant indirect impact on shaping the image of the brand , as well as a whole - drinking culture .
How can exist in traditional media with the product "difficult" ? The official information , that is, those corporate and market situation or the relationship of conducted actions and campaigns . Among the latter also initiatives alcohol producers with an educational , even promoting responsible drinking . There is also an opportunity to showcase their brands , such as in the framework of the presentation portfolio .
In the publications in which the brand is sometimes mentioned, but this information is important or sensitive and image . Have an impact on a particular brand perception in the eyes of consumers, and can appear connotations , both positive and negative.
The most widely of alcohols inform the media industry , a lot of space in terms of the market will pay them the titles also economical. Spirits also have as a permanent place in the lifestyle segment, there appear to include photo reports from events sponsored by the brand.
In the press vodka, whiskey in social media
I shared alcohols into four categories . If we look at the quantitative distribution , it turns out that most media alcohols are those of the whiskey segment , particularly in social media. This may wonder if we compare the list with the level of sales of this category. In turn, the press clearly the most is holding up vodka .
Facebook also talking about alcohol, but without censorship and strict...