An Overview of Global Beer Market from a Regional Perspective.pdf

An Overview of Global Beer Market from a Regional Perspective.pdf

  • Submitted By: amyjames
  • Date Submitted: 04/06/2016 9:51 PM
  • Category: Business
  • Words: 722
  • Page: 3

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Consumption of beer can be traced back to over six thousand years. From being an inseparable part of the ancient Egyptian
civilization to becoming a highly popular commonplace drink, consumed by all social classes in several countries, beer has come
a long way. The global market for beer is projected to exhibit steady growth over the coming few years, thanks to the rising
consumption and popularity of the drink in some of the major regional markets.
A brief overview of some of the major drivers of the beer market in key regional markets is as follows:
Post-depression Financial Recovery in Europe
Europe is home to several local breweries apart from major manufacturers of beer. The market for beer in Europe, beer being
one of the most popular alcoholic beverages in the region, is well established and has been exhibiting steady growth over the
past years. Factors such as rising disposable incomes post the recent economic depression in the region and the rising
awareness about the health benefits of beer, which include prevention of kidney stones, lowering of cholesterol and curing
insomnia when beer is consumed in stipulated amounts, are also boosting the market for beer in the region.
Introduction of Organic Beer in Middle East and Latin America
Middle East has always been a tough territory for all alcoholic beverage markets. Prohibitory rules on the consumption of

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