Analysis about foreign markets for GDDC
The Golden Dragon Dumplings Company (GDDC) is a Shanghai-based seller of takeaway and snack foods. It diversified into the packaged food market in 2000. At present the company has 455 restaurants across eastern and southern China and some packaged food divisions in four different provinces. Its main focus of production is dumplings. Besides, its new factory being built would be capable of producing a range of pre-prepared noodle and rice dishes for sale in supermarkets. With profits continuing to rise, GDDC has begun to consider the possibility of international expansion of both the restaurant chain and packaged food division.
The purpose of this report is to support GDDC to research the general and industrial environment of Malaysia, Singapore and Australia, and then recommend the most attractive market. Three countries will be compared from demographic, economic, political-legal, socio-cultural and competitive factors.
The whole number of population and its denseness of one an area are important factors should be considered whether invest there or not. The land area of Malaysian is 330 thousands Sq km, and the population reached to 25 million (2005). The land area of Singaporean is 699.4 Sq km, and the resident population is4.48 million (2006). The land area of Australian is the largest of the three reached to 7.683 million, and population is 20.71 million. It is clearly that population denseness of these three countries, Singaporean has the largest one. But it should also be attention that the Australian population mainly concentrated in the west and the east coast and Tasmania, especially in Melbourne, Sydney and other large countries. And there also has about 4 million people live in Kuala Lumpur. In this situation, the population denseness in main big cities of the three countries is similar. No significant advantages of population distribution among them. But the whole number of...