Despite suffering from various challenges such as inadequate infrastructure, unreliable power supply and lack of trained manpower, the Indian food industry is growing at a CAGR of 5.1% and is expected to reach USD 300 billion by 2015. Food processing industry forms close to 43% of the total food industry and the share is expected to grow to 50% by 2015.
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The sector is undergoing various changes in terms of the manufacture's capability and the consumer’s perception. While earlier frozen vegetables used to be the most popular items of sale, now items such as sausages, kebabs, pork and seafood are gaining popularity in the Indian market.
The domestic per capita frozen food consumption in India is still very low and with the acceptance of frozen food fast increasing, the sector has a lot of growth potential. Since the category is still nascent in India, it is essential to create awareness through in-store promotions and advertisements. Cross category promotions and wet sampling at stores have been found to be most effective methods of promotion for launching new products as well as boosting sale of existing products.
Why should the report be purchased?
The report ‘Analyzing the Frozen Food Market in India 2015’highlights key drivers of and trends emerging in India’sfrozen food. All key players in the industry including McCain Foods, Mother Dairy, Godrej Tyson Foods Limited, Innovative Foods Limited, Venkateshwara Hatcheries Private Limited and Al Kabeer have been profiled. The current market scenario and future prospects of the sector has also been examined. The report contains latest industry leaders verbatim.
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Research methodology and delivery time
Smart Research Insights has conducted in depth secondary research to arrive at key...