Apple Inc. Case Study Analysis
In 2008 Apple Company change its name to Apple Inc. Apple became a 500 billion dollar worth company with non-pc products. Apple after falling sales decided reinvent themselves into other non-pc products lines like iTunes stores, iPod, and iPhone.
` Apple have great strength even when they have its up and down through the years in their computer sales. Steve Jobs CEO was starting to wonder was this decision a temporary up or sustainable strategy for his company for the long run. This case study is all about strategic management with Apple Inc. Next, how it effect Apple business using the strategic management process or the company.
I will be give you a brief synopsis of the situation at Apple. The major issues Apple faces and defining their problems. Also, alternative solution, recommendation, and conclusion for Apple Inc.
Synopsis of the Situation
The Co-Founder of Apple Computer Steve Jobs and Steve Wozniak founded the company on April 1, 1976. They started the company Los Altos, California in the garage of Steve Jobs. They built their first circuit board and name it Apple I. In the several months later they sold 200 computers and gain a new partner in A.C. Markkula he was new self- made millionaire.
Next, the three had their parts in the company Mr. Markkula was the experience business person and he attracted venture capitalist for Apple. Mr. Wozniak was the technology genius, and Mr. Job was the visionary person for Apple. In April of 1978 they built Apple II a simple used computer. When Apple II started computer it drove the computer industry to a billion dollar company in just three years. Now Apple is thriving to compete with other computer from previous as being number one in sales of computer in the industry. Recently Mac sales was striving to go up in sale over Apple. Apple was still sharing the PC market with a consistently failed to rise above 3%.