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Apple Inc. is an American based MNC founded by Steve Jobs, Steve Wozniak and Ronald Wayne. It was incorporated on January 3, 1977. It produces and sells consumer goods like iPhone, iPad, iPod, Apple smart watch and range of Personal Computers called iMac. Apart from consumer electronic goods, it also provides online services like iCloud, iTunes store and app store.
Apple Inc. is well known for its innovative marketing strategy and consumer centric product design. Consumers find apple products alluring and perfect for work use. Apple started its journey way back in 1977 when it launched its first computer Apple 1, since then it has launched various innovative devices that is making people’s life easy.
The apple has launched various devices after the death of its mastermind C.E.O Steve Jobs. The devices includes new versions of iPhone such as iPhone 5,5s including iPhone 6 which became apple’s biggest iPhone. It has also launched a smaller sized version of iPad called iPad Mini.
Apple has some of the best products like iPhone 4s, iPhone 6, iPod touch, MacBook etc.
The Representation below shows new apple launches post 2012:
Apple also holds an annual event known as WWDC where it announces latest launches and trends. Apple has launched significant products in WWDC 2015 such as Apple Music, iOS 9 and its new proactive assistance for iPhone devices.
Apple has many brands as its healthy competitors such as Google, Samsung, Microsoft etc. still Apple is the most trusted brand preferred by consumers. Apple is differentiating itself by offering high quality and best designed product for consumers ranging from beginner level to the high performance professional level. The apple itself produces hardware and software which makes their product more compatible and free of bugs or defects. The apple macbooks still are preferred...