Apple: To Be, or Not To Be
BUS 620 Managerial Marketing
May 18, 2015
There are many things that make a company great. One of these is the ability to adapt to change and continue to be innovative in spite of, and because of, the competition. Another is the drive behind the company; the mission statement and the people that bring the statement to life. Finally, recognizing one’s own strengths and weaknesses can make or break a company. One such company is Apple. Will Apple be able to continue performing to the expectations of the world? Will the competition take a larger share of the marketplace, putting Apple in a compromising position? Will the loss of their guru, Steve Jobs, impact the future success of the company? This piece will take an educated look at these questions and offer a projected outlook on the future of Apple.
Apple began its legacy by inventing ways that the everyday consumer could use the same technological products that were formerly only found in the corporate world. The thought that computers could be used by individuals, and not just businesses was the first step to becoming the innovative genius known as Apple, Inc. Apple has continually been able to bring about new technology never before seen. From the ipod to the iphone to the ipad, Apple has raised the bar for what the technologically savvy consumer is capable of (Gupta & Prinzinger, 2013).
Apple has never been one to adapt to the current environment, but rather distinguish itself apart from all others within said environment by raising the bar; in essence creating a whole new environment. However, now that the new ideas seem to have slowed down for Apple, many fear that it may be all downhill from here. With that being said, it is obvious that Apple has been one of the most innovative corporations in history. Apple is known to have a ‘following’ of sorts, people that only purchase Apple products and those who purchase the newest...