Baby Drinks Market ( Infant Formula and Baby Juice)- Asia
Pacific Industry Analysis Size Share Growth Trend
Forecast 2014 - 2020
52 Page Report
Busy Lifestyles of New Parents Augment Demand for Baby Drinks
in Asia Pacific, states TMR
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Baby Drinks Market
The market for baby drinks is mostly consolidated in some of the largest and most prominent country-wide
markets in Asia Pacific, with Nestle S.A. accounting for a share of over 69% in India and over 43% in China
in 2013, reports Transparency Market Research (TMR) in a recent report. The baby drinks market in
Australia also features a markedly high level of consolidation and Heinz Co. accounted for a dominant
share of over 64% in the same year.
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The baby drinks markets in Japan, South Korea, and Rest of Asia Pacific are mostly fragmented and feature
the active presence of a large number of vendors such as Mead Johnson Nutrition Company, Beingmate
Group Co. Ltd., Danone, Raptakos Brett & Co. Ltd., Bellamy’s Organic Pty Ltd, and Nutricia.
Although the markets in India and China are mostly consolidated, indicating the presence of intense entry
barriers for small or new entrants, these two leading contributors to the Asia Pacific baby drinks market
have a vast share of price-conscious middleclass population. In these markets, new ventures could gain
ground with the introduction of high-quality economic products.
Rising Participation of Women in Workforce to Fuel Demand for Baby Drinks
The baby drinks market in Asia Pacific is chiefly driven by factors such as...