Transparency Market
Research
Asia Pacific Chocolate Market - Scenario, Trends, Industry
Analysis, Size, Share and Forecast 2013 - 2019
Published Date
29-07-2014
118 Page Report
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Press Release
Asia Pacific Chocolate Market: Popularity of Low-calorie and Low-sugar
Content Chocolates to Increase, says TMR
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Asia Pacific Chocolate Market
REPORT DESCRIPTION
The Asia Pacific chocolate market is concentrated, nearly with the top five players accounting for over 60%
of the market in 2012. Frequent mergers and acquisitions are taking place in the industry with players
competing to increase their market share. At the same time, players are striving for product innovation to
attract consumers. However, what acts as a challenge and advantage for companies is that a strong sense
of brand loyalty exists among consumers. The chocolate market faces a medium level of threat from
substitutes such as snack bars, bakery products, and regional sweet varieties. The threat of new entrants
is likely to remain low owing to the capital intensive nature of the industry and high interference from
regulatory bodies.
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According to the report, the Asia Pacific chocolate market is expected to be worth US$18.23 bn in 2019. On
the basis of chocolate type, the molded bar chocolate segment will continue to lead and be worth
US$5,543.9 mn by 2019. By geography, Australia is projected to remain the dominant regional segment
and will be worth US$3,776.65 mn by 2019.
Increasing popularity of Chocolate as Gifting Option to Drive Market in Asia Pacific
Consumers in Asia Pacific are increasingly making use of chocolates as a gifting option....