It is inevitable in the business world people will have to work with other people from different countries, cultures and backgrounds. They will have different beliefs, ideas, attitudes, values, and ways of doing tasks. Diversity is something people will not be able to get away from in society. In this essay a situation where a person has to present quarterly sales information at a meeting will be addressed. The groups of people who make up the audience include: stakeholders, managers, salespeople and customers. The essay will focus on the communication approach towards the audience as well as the characteristics of the audience, and it will explain the course of appropriate communication for this situation. Diversity of the audience is of high importance and so the essay will provide some strong ideas to keep in mind on how to communicate effectively with different groups of people. To conclude I will speak of ways to guarantee messages are getting across when communicating with a specific audience.
The correspondence to the audience is highly considered. Since the quarterly sales information is presented to more than one person, the information must specifically pertain to the corresponding audience. A well known way to get information out is through a PowerPoint Presentation. In most times this involves being face to face with the audience. Spreadsheets, graphs, or important bullet notes are shown to help the audience understand what is being presented.
The course of communication is important when dealing with different types of audiences. Presentations to stakeholders should target information on the level of production, profit, and how it helps the company because that’s what their interest lies. This course is important because one must be able to adjust to the needs of the audience. Individuals can see the change in sales information through spreadsheets. The information for managers and customers would be different because