Audience Response to Textual Analysis of Newspaper

Audience Response to Textual Analysis of Newspaper

  • Submitted By: pompom
  • Date Submitted: 11/03/2009 8:42 PM
  • Category: English
  • Words: 3556
  • Page: 15
  • Views: 1091


Need to do intro and conclusion + ALL referencing

Notes :
Article (1) – top article “Leaving Kerry Behind”
Article (2) – Bottom article “Vengeful Media Mogul..”

1.0 Introduction
Textual analysis is the skill of deconstructing media texts in order to reveal both intended – and sometimes unintended – meanings in films, television programs, advertising and newspapers. Media research techniques such as semiotic analysis are commonly employed by communication researchers in order to deconstruct these media texts. Since newspapers are a multimodal text, ie their meaning is realized through more than one semiotic code, textural analysis of newspapers must draw on relationships between language and visual communication in order understand how the whole ‘news’ reading experience may be influenced by the structure chosen by the text-producer. (Branston and Stafford, 1996 p.5)

“The Australian” newspaper is reputably a source of conservative political, economical and social information. The page chosen for my textual analysis was taken from the ‘Enquirer’ section of the paper which specifically focuses on contemporary political and economic issues, issues regarded as somewhat controversial or of specific public interest.

2.0 Semiotic analysis of text

2.1 Composition
Kress & Van Leeuwen define; ‘composition’ as the relation of the “representation and interactive meanings of the picture to each other, through interrelated systems of information value, salience and framing.” (reference) Any given text will contain a number of representational and interactive relations, and composition is the “way in which the representational and interactive elements are made to relate to each other and integrated to create a meaningful whole.” (reference).In my analysis I will focus on spatial composition as it pertains to newspaper articles, which are composed of elements that are ‘spatially co-present’. (reference)

2.1.1 Reading path
The reading...

Similar Essays