Augmented Reality (AR) Market: Industry Analysis, Trend and Growth, 2014 - 2020 by Future Market Insights

Augmented Reality (AR) Market: Industry Analysis, Trend and Growth, 2014 - 2020 by Future Market Insights

Global Augmented
Reality (AR) Market
Share, Global Trends,
Analysis, Research, Report,
Segmentation and Forecast,

Future Market Insights

Report Description
Augmented reality applications and gradually witnessing mainstream adoption and are
witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real
time hub and integrated combinations of text, graphics, audio and several other enhancements
to customer screens and showcase real-world objects. With increasing uptake of social media,
Augmented Reality application providers are focusing on developing location-based services for
mobile devices.
Typically consumer use Augmented Reality “hardware” which include smart phone with GPS,
camera, compass, and tilt-sensing technology all integrated under a single platform. This
augmented reality applications is gradually witnessing traction among retailers, as customers are
using this to find locations or products with maps and directions; customers are also using the
same to search in-depth information about certain products. Retailers use this as an opportunity
to contextualize products and send personalized promotional messages to their potential clients
for upselling and cross selling.
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Report Description
Tier 1 retailers continue to experiment with Augmented Reality applications in-store, online and
on mobile devices. Globally the retail space is increasingly becoming overcrowded and
customers are not responding to traditional marketing methods. That’s where augmented is
pitching in. As shoppers are preferring Omni-channel strategy with combination of online,
mobile, and bricks-and-mortar shopping for their convenience, brands and retailers has to think
of new and innovative ways in which...

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