AUSTRALIAN MARKET BACKGROUND AND BRIEF HISTORY
Industry share- RTE breakfast cereals comprises the largest product category within the Cereal Food Manufacturing industry in Australia.
| Landscape Level Trend |
|Competition Medium Increasing |
|Barriers to entry Medium Steady |
|Market Concentration High |
|Life cycle stage Mature |
|Investment requirements Medium Rising |
|International Trade |
|Exports and Imports Medium Increasing |
|Industry Globalisation Medium Increasing |
|Regulation and policy Medium Increasing |
History (Map of Australia )
Current Performance-Industry has shown flakes of brilliance over the past five years. Here has been rising revenue and consumption.
Value and Volume missing (this could be a graph)
|Year |Revenue |Influencers...