B2B Versus B2C Supply Chain Comparison

B2B Versus B2C Supply Chain Comparison

  • Submitted By: louise
  • Date Submitted: 02/28/2009 3:51 AM
  • Category: Business
  • Words: 1264
  • Page: 6
  • Views: 982

Running head: B2B VERSUS B2C AT&T WIRELESS

Business to Business versus Business to Consumer Supply Chain Comparison - AT&T Mobility
Margaret (Louise) Bowes
University of Phoenix
EBUS400 - eBusiness
Mr. Michael Aiken
Business to Business versus Business to Consumer Supply Chain Comparison - AT&T Mobility
Shopping for a new wireless phone, a potential customer accesses the AT&T Mobility (formerly Cingular Wireless) web site and browses through the latest handsets and special pricing available for new subscribers. The customer, after careful consideration and comparisons, selects a plan and a new handset, enters personal information, and completes the transaction with a customer service agent in a live chat. For the customer, it was a relatively easy and seamless transaction; little does the customer know the behind the scenes work and coordination taking place to ensure the customer has what was ordered by the date it was promised. Yet there is another process taking place that the end user never sees; that is the process in place that AT&T Mobility uses with its suppliers to ensure a product is delivered that meets its specifications and high standards. These are two similar, but separate relationships; the relationship and processes between businesses, and the relationship and processes between the business and the end user, or the consumer. Each of these relationships has a name; the relationship between the business and the end user, or the consumer, is called Business to Consumer, or B2C; the relationship and processes between a business and its suppliers is called Business to Business, or B2B. In this paper, each process, business to business and business to consumer, will be detailed and compared to each other; we will examine what is different between the two, and what is the same using the wireless industry as a backdrop for our analysis.
What is a supply chain, exactly? The BNET Business Dictionary defines a supply chain as “the...

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