BCOM 275 Final Exam Guide 4
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1) The term channel in communication means

A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the volume at which a message is received
D. the process of changing thoughts into symbols

2) This preparation process involves looking at the characteristics of the receivers of the sender’s message.

A. Determining the message
B. Audience analysis
C. Channel evaluation
D. Receiver response analysis

3) A receiver’s response to a sender’s message is called

A. channel
B. feedback
C. encoding
D. decoding

4) This act is involuntary and happens automatically.

A. Listening
B. Feedback
C. Hearing
D. Responding

5) This happens when you receive, construct meaning from, and respond to the sender’s message.

A. Responding
B. Attending
C. Listening
D. Hearing

6) With this type of response, you analyze or teach the sender about the cause of his or her concern.

A. Questioning
B. Interpreting
C. Paraphrasing
D. Evaluating

7) Consider the following exchange: “How do I know God exists? How do you know he doesn’t?” Which fallacy does the second statement


A. Inconsistency ad hominem
B. Slippery slope
C. Misplacing the burden of proof
D. Perfectionist fallacy

8) Which of the following is a category of reasonless advertising?

A. Endorsement ads
B. Promise ads
C. Functional ads
D. Logical ads

9) A claim is generally not considered credible if

A. it comes from a source assumed to be credible but who is not known to you
B. the claimant is an interested party
C. the claimant is a...

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