BE ABLE TO ANALYSE HOW AN ORGANISATION IS AFFECTED BY THE MACRO-ENVIROMENT
1.1 I work in a small aspiring in Bracknell, Berkshire. The practice itself has been established since 1980s, comprising of two surgeries. Currently we have 1 dentist, 2 hygienists and 3 support staff whilst we attend to 1200 active patients. We are a fully Private dental practice with no NHS contract. Our future aim is to move location and expand our practice to a 4 surgery practice, within the Bracknell area.
1.2 The Pestle is an acronym used for the analysis tool we use to review the external, macro-environmental factors that can affect our practice, both directly and indirectly. Pestle is broken into Political, Economic, Sociological, Technological, Legal and Environmental. These factors are out of our control (macro-environmental) however they can potentially impact the success of our practice and future goals we aim to achieve. As a small practice, conducting a Pestle allows us to evaluate possible factors and change direction if necessary, or build contingencies whilst also allowing us to identify new opportunities if the present themselves.
1.3 Within conducting the Pestle for my practice, you become very aware that some of these factors have greater impact than others, for example politically as a practice we have to stay aware of taxation policies, trade restrictions and import/export legislations. These have an impact within our practice when ordering stock and equipment as to where we order from etc. Economic factors most definitely have a substantial impact on our business as this delves into unemployment figures, which directly affects people’s income. Thus leaving individuals with the decision to de-prioritise dental treatment as non-essentials, this drives down our treatment numbers essentially lowering practice revenue. Over recent years sociological factors are becoming increasingly more relevant within our pestle analysis. This relevance comes when taking into...