ACKNOWLEDGEMENT
This research paper is made possible through the help and support from everyone, including: parents, teachers, family, friends, and in essence, all sentient beings. Especially, please allow me to dedicate my acknowledgment of gratitude toward the following significant advisors and contributors: First and foremost, I would like to thank Ms. Huỳnh Thị Kim Hoa (MA.) for her most support and encouragement. She kindly read my paper and offered valuable detailed advice. Second, I would like to thank Mr. Anh Khoa and Miss Bich Thao to read my thesis and to provide valuable advices, to reproof the paper. Finally, I sincerely thank to my parents, family, and friends, who provide the advice and financial support. The product of this research paper would not be possible without all of them.
TABLE OF CONTENT
ACKNOWLEDGEMENT 1
TABLE OF CONTENT 2
ABSTRACT 3
I. INTRODUCTION 4
II. METHODS 6
III. MATERIALS 7
IV. RESULT 8
1. Personal information 8
2. Research information 8
2.1 Reason for shopping 9
2.2 Data from questionnaires 10
2.3 Suitable type for promotion 11
V. DISCUSSION 13
VI. REFERENCES 14
VII. APPENDIX
ABSTRACT
Big C has been known as a successful supermarket by catching thousands customer every day. In order to archive this success, marketing tool plays an important role. This research just has affected a small aspect in order to analyze the Big C’s marketing strategy. With applying lots of marketing strategies, leaders gave Big C to many clients. Particularly, they could attract a number of large customers in VietNam and most of countries in Asia. To understand clearly about customer mentality when they went shopping at Big C, I sent them some questionnaires to survey the opinion which clients think about Big C. Next, in the result indicated that the information from the questionnaire and...