Branding: Addiction or Choice
Everything we use and consume has a name. The brand and "branding" have become increasingly important components of culture and the economy. People are even be self-concious when they go shopping. Branding is a major component when releasing a product. According to business weekly, in 2005 the top five brands in the United States were Google, Starbucks, Ebay, Motorola, and Hundai (In that order). It’s funny because none of the top five brands release the same product.
Individuals eat. I eat. You eat. Everyone eats. Do people actually buy a product based on how it looks, it’s quality, or it’s price. The answer is yes. As a consumer, when I enter a store I look for the most least expensive product that tastes edible. According to FoodProcessing.com, the top three food processing companies are Coca-Cola, Pepsi, and Nescafe. All three produce many varieties of drinks. Coca-Cola ownes all or part of ninety-seven different brands. That means a consumer in very likely buying a Coca-Cola product even though they don’t realize it. This information brings certain ethical questions into the subject. Monopolies. Monopolies are against certain laws set forth by the United States government.
Every person is loyal to a certain product. It doesn’t neccessaraly has to be a major company. Brand loyalty is more than simple purchasing, however. Customers may purchase a brand due to the situation, a lack of alternatives, or out of convenience. Perhaps the most significant contemporary example of brand loyalty is the passionate devotion of many Mac users to the Apple company and its products.
As a consumer I have also fallen into this crazy trend. I am very loyal to specific brands: Stater Brothers, Little Ceasar’s Pizza, McDonald’s, Subway, Wal-Mart, and Mountain Dew. When I need groceries, I always go to Stater Brothers. It’s not the closest. It might not be the cheapest. But I like their service. And the lines aren’t usually long, and I...