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BTEC Level 3 National in Business
Unit 9: Creative Product Promotion
Unit code: Y/502/5425
QCF Level 3: BTEC National
Credit value: 10 Guided learning hours: 60
Start Date: 11th January 2012
Interim Date: 7th February 2012
Finish Date: 5th April 2012
Teacher: Mrs C Hamps
Student Name:
Grading Criteria
|To achieve a pass grade the evidence must|To achieve a merit grade the evidence |To achieve a distinction grade the |
|show that the learner is able to: |must |evidence must show that, in addition to |
| |show that, in addition to the pass |the pass and merit criteria, the learner |
| |criteria, |is able to: |
| |the learner is able to: | |
| | | |
|P1 Describe the promotional |M1 explain how promotion is |D1 evaluate and justify the |
|mix used by two selected |integrated with the rest of the |use of an appropriate |
|organisations for a selected |marketing mix in a selected |promotional mix in relation |
|product/service. |organisation to achieve its |to marketing objectives for |
| |marketing aims and objectives. |the selected organisation. |
|P2 explain the role of promotion within | | |
|the marketing mix for a selected |M2 explain the advantages...