THE KEY WEST HOTEL
NAME: HASSAAN ZAFAR
STUDENT NUMBER: 059005454
MODULE NAME: Business Decision Making Module.
MODULE LEADER: Philip Dodds
COURSE: BTEC HND IN BUSINESS
Primary and Secondary Research
Current and future trend in the hospitality industry of South West of England
Best Western The Hare and Hound Hotel
Operational, tactical and Strategical plan for Key West Hotel
The Key West Hotel is based in the south west of England, which is going in decline and the owner need some advice which is based on primary and secondary research along with there is also comparison between the other hotels of that particular region so that the situation can be understand and plan should be made.
Secondary search on Key West Hotel
The condition of hotel is bad in various sections, starting from outside the front picture is very bad; there is no plantation which gives a pleasant effect in customer mind. Then reception very compacted and surrounded by old style furniture though the whole hotel is decorate with the old furniture and also needs to be refurnished, the office should be move from the bedroom of the owner at the back of reception. The laundry room should be maintained and there should be person to look after the laundry room, bathroom also needs to be well cleaned and also need to paint.
Primary search on Key West Hotel
Several searches carried out like reviews from different people like coach parties comes as well as people who love surfing are also visit the hotel families also visit it, this kind of review carried out in order to know what is the business strength of key west hotel and what are the changes required in the key west hotel. Visits carried out of different hotels in order to know what kind of gentry is coming in those hotels secondly that is the prices of hotels some offers per night, some prefers per person some...