The global economic crisis in 2009-2010 had a severe effect on the Bulgarian economy, with gross domestic product (GDP) contracting by 5.5% in 2009. The Bulgarian government and World Bank entered into a memorandum of understanding (MoU) in January 2012 in response. This represented an important step taken by the country’s government to draw on the World Bank’s expertise in developing and implementing strategies and programs to revive the country’s economy. GDP grew by 0.9% in 2013, and is anticipated to rise to 3.0% in 2018, which will be beneficial for Bulgaria’s cards and payments industry over the forecast period (2014-2018).
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The report provides top-level market analysis, information and insights into Bulgaria's cards and payments industry, including:
Current and forecast values for each category of Bulgaria's cards and payments industry, including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Bulgaria's cards and payments industry
Detailed analysis of marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Bulgaria's cards and payments industry
This report provides a comprehensive analysis of Bulgaria’s cards and payments industry.
It provides current values for Bulgaria’s cards and payments industry for 2013, and forecast figures for 2018.
It details the different economic, infrastructural and business drivers affecting Bulgaria’s cards and payments industry.
It outlines the current regulatory framework in the...