BUS 235 Entire Course (Ash)
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
BUS 235 Week 4 DQ 1 Price and Ethics
BUS 235 Week 4 DQ 2 Service Marketing
BUS 235 Week 5 DQ 1 Super Bowl Advertising
BUS 235 Week 5 DQ 2 AMA
BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)
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BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash)
For more course tutorials visit
www.bus235.com
Week 5 Final Paper :
The Marketing Mix
Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.
Focus of The Marketing Mix
In a 6-8 page paper, excluding title and reference pages, consider the following:
Product:
• What features do customers care most about?
• How are the key features and benefits better or worse than those of competing products?
• How do consumers choose and use products in this category?
• How is the product branded?
Price:
• How is this product priced relative to competing products?
• What is the rationale for employing this pricing strategy?
• Are there pricing discounts (e.g., wholesalers, bulk)?
Place:
• Where is the product sold and why have those locations been selected?
• Do the locations give adequate accessibility to the target market?
• Are products sold online as well? Is there transparency between online and brick and mortar outlets?
Promotion:
• What marketing communications does this company use to...