BUS 343 Week 2 Assignment Market Research
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Market Research
Select a country about which you would like to conduct market research. Use the secondary sources listed in the Appendix at the end of Chapter 8 in your text, and compile the following information for at least a five-year period prior to the present:
Principal Imports
Gross National Product
Major Cities and Population
Principal Exports
Chief of State
Principal Agricultural Crop
Include one paragraph discussing the challenges of gathering secondary data in foreign markets. The paper should be two to three pages long and A.P.A. formatted. dfds
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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BUS 343 Week 3 Assignment Marketing to the B.O.P.
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Marketing to the B.O.P.
Read Case 3-4: “Marketing to the Bottom of the Pyramid” in Part 6 of your text. Respond to Question #2 at the end of the case:
Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper either pro or con on one of the following:
• Is it exploitation for a company to profit from selling soaps, shampoo, personal computers and ice cream, and so on, to people with little disposable income?
• Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones and other consumer durables be justified?
• One authority argues that squeezing profits from people with little disposable income – and often not enough to eat – isn’t capitalist exploitation, but rather that it stimulates economic growth.
Conclude with action steps a company can take to support your position. Be sure to support your arguments with reputable sources, which are cited in A.P.A. format at...