BUS 343 Week 1 DQ 1 Global Markets
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Businesses today have become increasingly global in scope. Discuss some of the conditions that have led to the development of global markets. How does an understanding of geography and history help an international marketer? Why should international marketers be concerned with cultural considerations in a foreign market?
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BUS 343 Week 1 DQ 2 WaterAid's Strategy
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WaterAid is a global organization addressing a global problem, an international nongovernmental organization aimed at transforming lives by improving access to safe water, hygiene and sanitation in the world's poorest communities. Watch the video, WaterAid Global Strategy and evaluate the organization’s marketing strategy. How effective do you think WaterAid’s marketing strategy will be in achieving its mission? Where might they fall short, and what might help them succeed in their worldwide efforts?
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BUS 343 Week 2 Assignment Market Research
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Market Research
Select a country about which you would like to conduct market research. Use the secondary sources listed in the Appendix at the end of Chapter 8 in your text, and compile the following information for at least a five-year period prior to the present:
Principal Imports
Gross National Product
Major Cities and Population
Principal Exports
Chief of State
Principal Agricultural Crop
Include one paragraph discussing the challenges of gathering secondary...