BUS 352 Week 1 Quiz
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1. Which is not one of the EC trends?
2. The cost curves of digital products differ from the cost curves of physical products because in digitization:
3. In effect, in a social network there are online and offline communities of people with similar interests.
4. According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.
5. Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are:
6. Eastern Mountain Sports introduced ________ tools in order to increase collaboration, information sharing, and communication among stores and their employees, suppliers, and customers.
7. eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in 2009.
8. EC applications are supported by infrastructures and by each of the following support areas except:
9. Intrabusiness EC is usually performed over intranets and/or
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BUS 352 Week 2 Assignment Social Business Networking and E-Commerce
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Social Business Networking and E-Commerce.
Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community. Also include the characteristics of the specific community; how community participants benefit from interactions; and why participants are motivated to join. Be sure to give examples of what makes the community strong and explain at least three e-commerce concepts in detail that the site implements and why they form an integral part of the site. Follow...