BUS 620 Entire Course
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BUS 620 Week 1 DQ 1 What is Marketing (Ash Course)
BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course)
BUS 620 Week 1 The Future of the New York Times (Ash Course)
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
BUS 620 Week 2 Industry Forecasting (Ash Course)
BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course)
BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course)
BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course)
BUS 620 Week 4 Ad Compaign - Article Review (Ash Course)
BUS 620 Week 4 DQ 1 The Role of Pricing (Ash Course)
BUS 620 Week 4 DQ 2 Product Development Process (Ash Course)
BUS 620 Week 5 DQ 1 Marketing Channels (Ash Course
BUS 620 Week 5 DQ 2 Going Global (Ash Course)
BUS 620 Week 5 Marketing in a Global Economy (Ash Course)
BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash Course)
BUS 620 Week 6 DQ 2 Creating a Plan (Ash Course)
BUS 620 Week 6 Final Paper (Ash Course)
BUS 620 Final Marketing Plan (Ash Course)
BUS 620 Industry Forecasting (Ash Course)
BUS 620 Promotion (Ash Course)
BUS 620 Retail Business Analysis (Ash Course)
BUS 620 Space and Place (Ash Course)
BUS 620 The Exchange Relationship (Ash Course)
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BUS 620 Week 2 Industry Forecasting
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Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the...