BUS 620 Week 4 Assignment Ad Compaign Article Review
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Week 4 Assignment
Ad Campaign. Review the article:
Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
In a 2-3 page paper, answer the following:
Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?
Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed
BUS 620 Week 4 Assignment Ad Compaign Article Review
Copy & Paste the link into your browser to get the tutorial:
http://www.homeworkmade.com/bus-620/bus-620-week-4-assignment-ad-compaign-article-review/
Week 4 Assignment
Ad Campaign. Review the article:
Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
In a 2-3 page paper, answer the following:
Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?
Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed
BUS 620 Week 4 Assignment Ad Compaign Article Review
Copy & Paste the link into your browser to get the tutorial:...