Business Model and Strategic Plan Part 1: Humana Inc.
BUS/475
Strategic Plan, Part 1: Humana Inc.
Humana Inc. is a health insurance provider offering coverage in medical, dental, vision, and pharmaceutical needs. Humana Inc. strives to meet unique and ever changing needs of family members to seniors to military members to the self employed. The organization and its associates are dedicated to customer service and utilizing innovation to provide superior coverage and service to their customers. Humana Inc. serves a large population of consumers from every demographic providing superior health care coverage needs. Humana Inc. is expanding by creating a new division that addresses the ever changing insurance market in regards to the policies outlined by the Affordable Health Care Act.
Business, Products, and Customers: Mission Statement
Humana Inc. is designed to serve a variety of customers from all cultures, ethnicities, and religious backgrounds with the intent of providing affordable and reliable health coverage. Some of the major competitors that Humana are up against are very large well established insurance providers such as Blue Cross & Blue Shield and Community Care. While these competitors are well established in the health coverage field, Humana Inc. can create a niche for itself by providing innovative and competitive coverage that works around new health care guidelines. This will provide customers with a strong degree of health care coverage while also providing affordability for the individual consumer. "A mission statement often offers insight on an organizations market, technological areas of emphasis, the organizations product, and the values and priorities of the organization" (Pearce & Robinson, 2013). Humana Inc. mission statement is to provide the highest quality in affordable and reliable health care coverage for the everyday consumer with a strong focus on innovation and customer satisfaction. Humana Inc. wishes to...