Business to business
Marketing is about understanding customers and discovering ways to provide products and services that meet the requirement for their customers.
Internet Marketing is when a company uses the internet to advertise their products and services to gain profit. Internet marketing can also include using social media.
Modern Marketing is when a company needs to know what their customers want and to us the internet and to meet these requirements. So they make use of modern technology like laptops and smart devices to market their product services.
Marketing Mix is the ideas that are considered when marketing a product; these are known as the 4 P’s… product, price, promotion and place. They should know this to help market and sell their products.
Price is the amount that customers have to pay for products, Product is what the product looks likes and how it appeals to customers, Place is the point where products are made available to customers and Promotion is how customers are informed about products.
Extended of marketing mix
The extended of marketing mix means there are more organisations and people working to offer services than there are working in manufacture. It includes 3 extra P’s which are people, processes and physical evidence. People are an essential ingredient in service provision, recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and delivery based on the people representing an organisation. This is because people are one of the few elements of the service that customers can see and interact with. Process is where you look at the system used to deliver service and try to improve it and physical evidence is about where the service is being delivered from.
Business Using Internet
One business using internet service is Tesco, the internet helps them give a better service...