Business Environment Corporate Social Responsibility

Business Environment Corporate Social Responsibility

  • Submitted By: gooderz19
  • Date Submitted: 01/13/2009 4:32 AM
  • Category: Business
  • Words: 552
  • Page: 3
  • Views: 1031

Business Environment Corporate Social Responsibility Innocent Smoothies Innocent Drinks was founded in 1999 as the brainchild of a group of students and its corporate strategy is based around the core values of corporate social responsibility (CSR). These values on a basic level are to produce a positive impact upon society in terms of the local area where the business is situated, including the residents of the area, the employees of the business and the effect upon the environment in terms of pollution. This can be backed up by Innocent Drinks impressive catalogue of good press and initiatives in place in terms of recycling and to the support of fair trade to its suppliers in third world countries. Innocent are also renowned for there “family” working environment, and support of local area charities thus supporting the above mission statements that the company set out to achieve. Innocent has five key ethical values, the first of which being to Keep things natural this is achieved by having only 100% natural renewable ingredients in there juicedrinks combined for a proven health benefit. There second value is to use “responsible ingredients” this is achieved through purchasing fruit from accredited farms in the Rainforest Alliance. Fruit not available from the an internationally recognised authority are subject to Innocents minimum standards which is set up to give a fair deal to the grower worker and the environment surrounding where the fruit is produced. Which includes a “Three year get closer to fruit program” which was started in 2007 to send independent auditors and innocent staff to check social and environmental standard on farms and the surrounding areas. The third of which is Sustainable Packaging, innocent have a goal to use either 100% renewable or 100% recycled materials in there product packaging. In 2007 part of this was achieved through there 250ml bottles which are now produced with fully recycled materials. There forth is to be resource...

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