Corporate Social Responsibility and Business Ethics in McDonalds
Introduction
This essay will analyse McDonalds in terms of its core CSR strategies and business ethics and the impact of these business ethics to its stakeholders whilst applying two ethical theories to my four issues. McDonalds is the world's largest fast food restaurant and therefore owes the stakeholders a lot in terms of its Corporate Social Responsibility. The stakeholders are its customers, employees, shareholders as well as the general public.
McDonalds Corporate Social Responsibility focuses on four main issues; a sustainable supply chain, environmental responsibility, community responsibility, and health and well-being.
ISSUE 1: Sustainable supply chain
McDonalds realises that through sustainability, it will be able to obtain products that it needs to make burgers and other fast food products. Sustainability also helps McDonalds be able to keep its distribution networks, meaning they benefit from a whole chain of distributors and suppliers.
McDonald's suppliers are forced to comply with a strict Code of Conduct which improves the supply-chain making sure McDonalds get top quality raw materials for preparation in their restaurants. The organisation values its supply chain so much there is no possibility a substandard product will reach the production line.
Also, there are various checks in place to certify that only the best raw materials are used to make fast food products. The checks usually involve allowing the suppliers to supply quality products through training programs. In 2007, McDonalds opened a new supply-chain department which made sure that the quality standards for its suppliers are consistently achieved.
McDonalds always aims for a supply-chain that is has a helpful impact on the environment hence the supply chain of the McDonald's usually does not negatively affect the environment.
ISSUE 2: Environmental responsibility
McDonalds has been recognized for its efforts...