REQUIRED TEXT: Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 1st ed., Wiley, 2010. ISBN-13: 978-0470876411.
SUPPLEMENTAL Reading/Web Sites/TV: The Wall Street Journal, Bloomberg Business Week, CNN, CNBC, Fortune, Time, Economist, Financial Times.
COURSE DESCRIPTION: This course covers the conceptualization, design, development, implementation, and utilization of business models for decision making in the rapidly evolving global business environment. Students gain a deeper appreciation for various aspects of business modeling and its importance in laying the foundation for strategic planning related to marketing, management, operations, finance, technology, and human resources.
LIBRARY USE/INFORMATION LITERACY ASSIGNMENT: See Expectations
PREREQUISITE: Graduate Status
STUDENT LEARNING OUTCOMES AND ASSESSMENT
Course Student Learning Outcomes:
• To examine the influence of cultural, social, economic, geographic and political factors on all aspects of global business modeling.
• To demonstrate a clear understanding of multiple constituent parts that must be addressed when developing global business models.
• To develop ability to identify and evaluate global trends in a timely manner so that they can be incorporated into the global business model.
• To demonstrate an understanding of the impact of globalization on dynamic decision-making models with respect to strategy formulation, implementation and evaluation.
• To develop a feasible global business model that can be implemented in a foreign country or countries.
CLASS ASSIGNMENTS (Subject to change):
• Class 1: Course Introduction and Overview
• Chapter 1 – Definition of a Business Model
• Chapter 2 – The 9 Building Blocks.
• Class 2: Chapter 3 – The Business Model Canvas
• Chapter 4 – Unbundling Business Models
• Chapter 5 – The Long Tail
• Business Model Articles
• Class 3: Chapter 6 –...