Executive Summary
The Foreground
Thanks to Maharashtra Grape Wine policy, 2001, within the past 8 years the wine has become a familiar feature this days, with just 10 lakh litre production in year 2001, today more than 2 crore litres of wine is produced and equally consumed in Maharashtra. Similarly the wine Industry is growing at an annual rate of 25% p.a.even during the present slow down in the Indian economy.
The per capita consumption of wine in India is only 9 ml, compared with 400 ml in China. By 2011, Asia will account for 4.8 per cent of the world’s wine consumption.
The high value wine business is growing at a healthy pace.In addition, no wineries have failed during this time, although the list of casualties in other industries is quite long in present situation.
The major growth in the past few years has been in wines costing Rs. 350 and above.
Hence, a niche exists that has yet to be filled for a high-volume, upscale, quality-driven wine café bar with a warm, inviting atmosphere. Bliss wine bars shall meets this need and fills this niche. We offer high-quality products in an upscale environment. Furthermore, our target location Juhu for our wine bar, provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week.
The Concept:
Bliss Wine Café bar is determined to become a daily necessity for locals, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, or surf the net, all in one. With the growing demand for wines, Bliss wine Café bar will capitalize on its proximity to the NMiMs campus to build a core group of repeat customers. Bliss Wine Café Bar will offer its customers the best wines with pizzas, pastas, sandwiches, subs and also barbeque & tandoori items at evening times, as well as Wi Fi connectivity where customers can login and surf over the net.
The company will...