Financial Planning Presentation
1. Audience Analysis
I have given this presentation many times, I actually give it every time that I start a new client relationship. I am in wealth management at Morgan Stanley and in my line of work, communication is crucial between my clients and me, trying to understand the client’s needs and priorities is the most important aspect of my job. But equally important, is for the clients to know my company, my team, myself and the way we work and how we are different from the competition.
Last time I gave this presentation was for a couple in their 60’s, Charles and Faith. I had just talked to Charles a couple of times over the phone before we met at his office in Corpus Christi, I’ve never met or talked to Faith before but I insisted that she should attend the meeting as it was very important for both to hear what I had to present.
Before the meeting I knew that Charles was an Engineer in the Oil and Gas Industry, he had work all his life for the same company in Houston and was semi-retired, and now doing consulting for another Oil and Gas company in Corpus Christi, I knew of course that they were married with two kids, both adults and financially independent, one of the leaving in Sugar Land, very close to my house, that helped building some rapport. Faith is an elementary teacher and she teaches first grade, both are planning in retiring in the next couple of years so they were ready to consolidate savings accounts, investment accounts, IRA’s and 401k’s. I also knew in advance some financial information, like wages, savings and some other investable assets that Charles shared with me over the phone, he actually sent me by email some financial statements so I could look at their current investments, so I had a very good idea what investments he had and the performance of such investments, that gave me the chance to do some research and prepare for the meeting and address his current portfolio.