Business Research Project Part 1: Business Problem and Research Questions (Revised)
December 15, 2014
Business Research Project Part 1: Business Problem and Research Question
Cooper & Schindler (2011) define business research as the process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that maximize performance. Research could be done through various means, such as surveys, interviews or focus groups. This paper examines HABYL Hotels and the issue that the company is facing at the moment. A brief company background is presented and the purpose of the research is stated along with the research questions and the variables that are involved in the research.
HABYL Hotels – Company Background
Established in 2004, HABYL Hotels is a chain of five four-star hotels that operate in the United States of America in Statesboro, GA, San Diego, CA, Vero Beach, FL, Butler, PA, and Phoenix, AZ. Katrina Harris, Kasia Adamus, James Broxton, Elena Young, and Michele Laye are the hotel owners and general managers of their respective locations. Katrina Harris is the general manager of the hotel in Georgia, Kasia Adamus – in California, James Broxton – in Florida, Elena Young – in Pennsylvania, and Michele Laye – in Arizona. With an average of 120 guests a day, each hotel offers 200 rooms and employs 40 people: one general manager, two assistant managers, four front desk clerks, four maintenance workers, ten housekeeping staff, three chefs, eight waiters, and eight kitchen workers.
Purpose Statement of Business Research
During a weekly meeting that the hotel owners had on December 04, 2014, they identified the following problem in the organization: increasing employee health insurance plans. An exploration of the issue, which included the analysis of medical insurance plans, employee health profiles, medical...