Toyota Motor Corporation
Tanisha Williams
Olivet Nazarene University
AAB 2009
BBA 2011
March 17, 2011
Table of Contents
Executive Summary…………………………………………………………….iii
Section I Background Info……………………………………………………pg 1-6
Brief description
Recent Success and Struggles
Current Industry Position
Major Areas of Focus……………………………………………………….pg 7-8
Vision and Mission
Strategies
Function Points of Emphasis………………………………………………..pg 8-13
Research and Development
Sales and Marketing
Finance
Human resource
Operations
Information Technology
Distribution and Logistics
SWOT Analysis………………………………………………………………pg13-16
Strengths
Weaknesses
Opportunities
Threats
Strategy Analysis………………………………………………………………..pg.17
Low cost strategy provider
Niche market Strategy low Cost
Policy Analysis……………………………………………………………………pg.17-21
Corporate Direction
Business Ethics
Social Responsibility
Practices and Procedures
Income Statement
Balance Sheet
Cash Flow Report
Section III—Recommendations…………………………………………………pg 21-23
Proposed Future Strategies
Products and/or Services\
Marketing
Technologies
Distribution
Operations
Alliances
Recommended Changes…………………………………………………………pg 23-25
Organizational Structure
Culture
Resources
Policies
Summary and Conclusion……………………………………………………....pg 25
References……………………………………………………………………....pg 26
Executive Summary
Sakichi Toyoda’s son established Toyoda Automatic Loom Works to create automobiles. Kiichiro Toyoda was the president of the company from1941-1950. His son, Shoichiro Toyoda followed in his footsteps to...